Your Ad Spend
Finally Has
a CFO.
We manage seven-figure Google and Meta budgets for mid-market SaaS and DTC brands — tracking every dollar from click to closed deal in your CRM. Not impressions. Revenue.
How do you handle attribution across channels?
Most agencies report on last-click because it's easiest to defend in a QBR. We don't. We connect your Google and Meta ad accounts directly to your CRM — HubSpot, Salesforce, or Pipedrive — so every closed deal traces back to the campaign, ad set, and keyword that initiated it. No modeled attribution. No credit-sharing games. Actual revenue, matched to actual spend, in a single dashboard your CFO can read without a decoder ring.
63% of "unattributed" revenue traced to paid search after CRM sync
B2B SaaS · $80K/mo Google Ads
What happens in the first 30 days?
Days 1–7: We audit your existing account structure, conversion tracking, and CRM pipeline data. We identify where spend is leaking and where there's untapped leverage. Days 8–21: We rebuild campaigns from the revenue-up, not the impressions-down. Bidding strategies, audience segmentation, and landing page alignment are restructured around your actual sales cycle length. Day 30: You receive a written accountability brief — current baseline, 90-day targets, and the specific levers we're pulling to hit them. Not a slide deck. A contract with numbers.
38% of budget was funding keywords with zero pipeline contribution
Mid-market SaaS · $120K/mo combined spend
Why did my last agency fail?
Because they were optimizing for the metric they could control, not the one you care about. Agencies default to CTR, Quality Score, and impression share because those numbers move fast and look good in a monthly report. Revenue attribution is slow, messy, and requires access to your CRM — which most agencies don't ask for because it exposes exactly how little their spend contributed to pipeline. We ask for CRM access in the onboarding call. If that's uncomfortable, we're probably not the right fit — and that's fine.
$340K in spend over 6 months, $0 attributed to closed revenue
DTC brand · Previous agency · Full-funnel audit
Who is this built for, specifically?
Mid-market SaaS companies with ACV between $12K and $80K where paid search is a primary pipeline channel. DTC brands spending $50K+ monthly on Meta with a 90-day or longer payback window. And companies where the CFO has started attending marketing meetings — which is usually the clearest signal that the current setup isn't producing reconcilable numbers. If you're below $25K monthly spend, we're likely not cost-effective for you yet. We'll tell you that on the audit call if it's the case.
Avg. client spend at onboarding: $87K/month across Google + Meta
Combined portfolio · 2023–2025
Numbers that reconcile
with your CRM.
The first thing they did was show us that 40% of our Google budget was going to branded keywords we were already winning organically. We reallocated in week two.
Our CFO stopped asking questions about marketing ROI after month three. That's the clearest signal I can give you.
What does it cost to work with you?
A percentage of managed spend, typically between 8% and 12% depending on account complexity and channel mix, with a minimum monthly retainer of $6,000. No setup fees. No long-term contracts — we operate on 60-day rolling agreements because we'd rather earn the renewal than lock you in. If you're spending $50K/month, our fee is roughly equivalent to one mis-targeted campaign week. We typically recover that in the first audit.
14× — measured as CRM revenue attributed to paid vs. total agency cost
Portfolio average · 2024 cohort
What does it cost to find out?
Nothing. The spend audit is free, takes 30 minutes, and we run your actual account data live on the call — not a canned presentation. You'll walk away knowing exactly where your budget is leaking and what a realistic 90-day improvement looks like, whether you hire us or not. Book below. No sales team will follow up unless you ask.
30 minutes · No deck · No follow-up unless you ask
72% of audits surface at least one structural issue costing 20%+ of monthly budget
Based on 200+ audits conducted 2022–2025